We teach leaders and organizations to negotiate
in every area of their lives.
I negotiate for you
Or I make you dangerously good at negotiating for yourself.
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FOR COMPANIES
THE NEGOTIATION TABLE™
High-stakes deals ($5M–$10M+)
For companies and executive teams navigating critical negotiations where value, structure, and outcome matter.
I step in as Negotiator-in-Chief to lead negotiations, strengthen deal architecture before anything is signed, and help protect and expand value where it matters most.
Fees: custom, based on scope and urgency.
FOR CEOS
For leaders who need clarity, grounding, and a space to reconnect with their internal authority,
You don't need more thinking. You need a true axis.
Fees: $400.
One Person. One Ask. One Result. One Tactic. One Yes.
The PARTY™ is a 5-week private coaching experience to help women make audacious asks in their work, relationships, parenting, money, health, or personal identity that result in meaningful change.
Fees: $625.
FOR THE POWERHOUSE
I am your secret weapon.
A One-to-One elixir for the one who wants to operate at a whole different level.
By invitation only.
Fees: custom.
What most people know about me :
Firdaoussi nouzlat Assoumani | Negotiator-in-Chief
Most people know me for my results.
18+ years in procurement. €250-500 million negotiated across four continents.
I've closed deals for Ipsen, Coca-Cola, Alstom, Faurecia and Le Groupement Les Mousquetaires.
I've bought production lines, high-engineered machinery, sprinkler systems, electronic safety equipment and led two revamping (production site & Electronic-Mechatronics laboratory) without an engineering degree.
Just curiosity and the willingness to ask questions until I understood.
They know the strategist. The woman who reads a room before she reads a contract.
Who builds trust faster than most can close a deal.
Calm, precise, unshakable.
My former client once called me "pugnace" solid — unstoppable. Because I had a vision and I never wavered.
What most people DON'T know about me :
I’ve been negotiating my whole life.
At seven years old, I baked coconut rice cakes, sourced the materials, outsourced what I couldn’t do. I Sold every last one and got my clothes.
What I didn't know then is that summer was shaping my path.
My toughest negotiation was never in a boardroom. It was with my mother. For years I contorted myself just to belong. And still felt invisible.
One day I flipped the script. I got to know her — her fears, her conditioning. I told her who I was and that I loved her even if I wasn’t going to live up to her standards.
I learned that communication isn’t about convincing. It’s about understanding. Two truths can coexist without either one winning.
FIRDA is a company of the heart.
Born from a deep belief that negotiation lives within each of us.
We aspire to a world — where businesses perform with ethics and humanity where exchanges are honest, respectful, and sources of mutual empowerment.
They hired me to negotiate.
"Thank you to Firdaoussi nouzlat for supporting us over the past year and for agreeing to renew her partnership with Groupement Les Mousquetaires. There are many exciting procurement projects ahead and valuable negotiations to come. We can always rely on her positive attitude and professionalism. Looking forward to continuing our collaboration at Parc de Tréville."
Jérôme Besneux | Procurement Director - Equipment & New Energy, Groupement Les Mousquetaires
"Firdaoussi nouzlat is a smart and fast learner who consistently strives to add value and contribute positively to team efforts.
In various situations, she has demonstrated strong analytical and excellent communication skills.
Her experience and potential for further development make her a valuable addition to any procurement team.."
Stéphane Maillard | Sourcing / Procurement Director, Ipsen
"Firdaoussi nouzlat adapted very quickly and demonstrated the added value that procurement brings to Capex projects, with a high level of professionalism."
Samuel Labbé | Procurement Director - Packaging, Process & Services,
Agro Mousquetaires
"Firdaoussi nouzlat demonstrates a strong ability to develop and implement strategy, combined with excellent analytical skills and a solid command of negotiation. These are key strengths I observed while working alongside her.
She is rigorous, well-organised, and a great listener, truly an essential asset to any organisation."
Verley Mpasi | Electronics Commodity Manager, Carestream Dental
They learned to negotiate.
"Before working with Firdaoussi nouzlat, I feared my “savior mode” would lead me to undervalue a deeply important, soul-aligned project. I knew my worthbut couldn’t fully stand in it.
Working with Firdaoussi nouzlat transformed everything. I learned that negotiation isn’t about talking, It's about feeling the value of my work in my body. Patience and silence became my greatest strengths and I now apply this to every negotiation.
Her true gift is her presence. She doesn’t convince you of your worth. She guides you to feel and embody it for yourself, at your own rhythm. That’s what creates lasting transformation."
Estelle Bayiha | Money Psychology Expert & Mentor to Female Entrepreneurs
“Firdaoussi nouzlat's presence made me feel immediately seen, safe, and supported.
She embodies the work. Her experience is something you feel, not just hear.
Her compassionate yet razor-sharp feedback created real, lasting growth.”
Kelly McLeod | Dedicated student, practitioner & teacher of the ancient way of Qigong, illuminating the path to vitality.
"Before working Firdaoussi nouzlat, I was struggling to step out of my comfort zone and fully own my value.
Through our work, I was reminded of my past wins and began to feel more deserving shifting how I show up in negotiation and leadership situations. Now, I approach these moments with confidence and the mindset of “what do I have to lose by asking?
What stood out most was how personable and supportive the experience felt. It naturally built my confidence in a way that feels lasting.
I would absolutely recommend working together especially for anyone ready to step up and trust their worth."
Vanessa Marschner Executive Assistant
Power Leaves Corp.
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Let's Talk
The Right Conversation Changes Everything.
Tell me where you are.
I'll tell you what's possible.
